Posted by
andrew in
Fashion on
January 3rd, 2010 |
2 responses
Typing in the subject line of this post I realized I might give the impression that I am going to discuss what to wear when going out on a date. Having been married for a little while, I am fully confident that I can give absolutely zero dating advice. In addition, I don’t have great style of my own.
What I really wanted to bring up was the infatuation with certain clothing lines to remind everyone when they were established and began making clothing, even while trying to identify themselves as the clothing line of what is “hip” today. Below is a picture I took at the Gap recently:

Now if Gap were trying to make themselves the clothing store of choice for today’s cool dressers, why stress the fact that they’ve been making jeans since 1969? Wouldn’t older people get the comfort knowing that their apparel maker has been around for a long time while the younger generation would have a completely different feeling?
Like I said, I am hardly a fashion maven, but Gap isn’t close to the only company that does this. Two other “hip” clothing makers do this that identify themselves as making items for the younger generation:
1892 and 1922 are years long forgotten, but Abercrombie and Hollister want to remind us that they’ve been making clothes since then. For companies that have been around so long, why are clothing buyers trying to use them as evidence that they are current with their clothing?
In the end, I simply don’t get it.
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In bad economic environments, who has the dough to buy single season clothes? Tried and true, basic and boring.
Back to the designer stuff next year!
Do you fit into the demographic I referenced above?