Naming Rights Longevity List
I was part of a recent conversation about the value of stadium naming rights and how those values decrease when a stadium’s name changes from one corporate sponsor to another. With the bankruptcy of Enron as an example, since they paid to name the ballpark in Houston “Enron Field,”...
Calling Out College Sports
Posted by
andrew in
Business, College Basketball, College Football, Sports on
Mar 4th, 2010 |
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I read a very interesting article yesterday from an issue of Sports Illustrated about the plight of the student-athlete in college sports. I appreciate that there have been hundreds, if not thousands, of articles written about how colleges and universities take advantage of their student-athletes...
Why Google Won the Super Bowl
The enormity of advertising during the Super Bowl is nothing new. For $3 million, you could have your very own spot amongst a select few companies which decided that their money is worth more on Super Bowl Sunday than any other day of the year. While the regulars were there, Bud Light, Go Daddy and...
Super Bowl Ads to Further Confuse Us on NFL “Official Sponsor” Status
The most-watched annual sporting event is coming up this Sunday and advertisers continue to speculate that the money they spend for a 30-second or 60-second advertisement will catapult them to the top of the business elite. CBS has already announced that every ad slot has been sold for Super Bowl...
Can Steve Jobs Save Newspapers?
With the widely expected announcement of the Apple tablet tomorrow, thousands of theories have flooded the internet as to what the device will look like, what it will be able to do and how Apple will use partnerships with third parties to make the device a must-have for all human beings on Earth. With...
Sun Life Financial Joins Naming Rights Club (and other random facts about naming rights)
An American division of Sun Life Financial Inc., a Canadian insurance company, became the latest corporation to adorn its name on the Miami football and baseball stadium after agreeing to a five-year, $20 million contract with the Miami Dolphins. The stadium, which will host this year’s NFL...
Foundation Friday – The Randy Foye Foundation
Beginning today, I will try to highlight one athlete foundation every Friday to try to raise awareness for their causes and hopefully increase the audience for those who are interested in supporting foundations that are headlined by professional sports figures. While many athletes use their fame and...
Is NBC Trying to Scare ESPN and News Corp. Out of the Olympics?
NBC sports head Dick Ebersol admitted recently that NBC is set to lose money on its coverage of the Winter Olympics in Vancouver next month, the first time it will do so under Ebersol’s watch. After paying $820 million to televise the two-week event, GE chairman Jeffrey Immelt told investors...
Cable Providers Continue to Screw Customers
With the news that Fox and Time Warner have finally come to an agreement about keeping one of our remaining free stations available to consumers, Cablevision has taken a separate approach and removed the Food Network and HGTV from its lineup due to their inability to reach a new agreement with the networks’...
Another Hit to the Newspaper Industry
I have worked in finance for the better part of the last six years and have often found The Wall Street Journal to be at the top of the pyramid of financial and economic reporting. I used to have a daily subscription to read during my commute to work, but decided not to renew it last January because...